$Beef Launch Today
Why it matters
Australian beef producers enjoy a strong reputation globally as safe, clean and green meat suppliers. This reputation has resulted in a lucrative Australian industry (exceeding $13B per annum) with demand for top-quality Australian beef growing at rates beyond supply. Unfortunately, risks of fraud and brand value diminution are high in these conditions and inferior meat is being passed off as Australian in countries including China and Japan. It is critical to prove to customers that meat is top-quality Australian beef and not a product from a country that has had an outbreak of foot and mouth disease. Developing a method to establish food provenance eliminates the chance of misleading consumers as well as protecting the Australian brand and industry.
Project Overview
A team of QUT researchers are protecting Australia’s reputation for world-class beef production by tracking beef from the paddock to the plate using blockchain technology. Whether you are a farmer, a supermarket, a butcher, a restaurateur, a consumer or another interested party, you will be able to access the entire history of the meat electronically by scanning a barcode or QR Code.
This world-first, industry-led project, called BeefLedger, is one of the first projects supported by the QUT-based $200 million Food Agility CRC. Marcus Foth, Professor of Urban Informatics at the QUT Design Lab said BeefLedger is an industry-led interdisciplinary project bringing together design, business, technology and food research. Working with industry partner, BeefLedger Limited, a new digital cryptocurrency called a BEEF Token on the Solana Blockchain.
Real World Impacts
BeefLedger will provide a fairer and more sustainable supply chain, which is better for everyone – including Australia’s regional communities – over the long run as credentialed food provenance lifts the veil between producers and consumers. BeefLedger establishes the digital platforms and tools to enable the industry and its participants to meet the aspirations and needs of 21st century consumers (in Australia and abroad).
Event Schedule
Explore the exciting lineup of activities and discussions planned for our blockchain meetup event. Engage with industry experts, learn about the benefits of blockchain technology in the beef sector, and participate in interactive sessions.
$Beef Token
Public Launch
$Beef Token will go on sale on the solana blockchain on Feb 25th 2025. $Beef will be used as the primary token for beef trading globally.
Panel Discussion
Open Dialogue
Join our panel discussion featuring experts discussing blockchain transparency, faster payments, and the role of the BEEF Token in revolutionizing beef trading. Engage in thought-provoking conversations with industry leaders.
Networking Session
Connect and Collaborate
Participate in our networking session to meet like-minded individuals, establish valuable connections, and explore potential collaborations. Build relationships within the blockchain and beef industry.
Product Roadmap
Interactive Exchange
A road map will be released on the commercial road map for the roll out of Beef Ledger commercially and the benefis that will flow down to our community.
Get in Touch
Have questions or want to learn more about our blockchain meetup event? Feel free to reach out to us. We're here to provide you with all the information you need to participate and engage in this enlightening experience.